The Effectiveness Of Promotional Products
What are promotional products? Imprint promotional products are used as a marketing strategy in which items printed with a logo or other piece of company info are handed out as keepsakes. Promotional products can be a bag, calendar, cap, clock, diary, pen, etc. They can be used as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will discuss the importance of promotional products lets check it out!
Imprint promotional products work as business cards. It is much easier for the company to communicate to the customers who they are, what they sell and what they support just by giving them the promotional products. In addition, they can be used by customers whereas a business card will only be forgotten and discarded. Customers can easily remember the name and logo of the company that gave them the product. Do not forget to include your contact information together with the name and logo of your company.
It is a marketing strategy that is low-cost. It helps the company in saving money while also being able to reach potential customers on a large-scale. Compared to newspaper ads, TV, and radio, it is a much economical advertising outlet. Perfect Imprints and other manufacturers of promotional products keep the prices very low for mass distribution that is why you should shop now.
Its a free gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. This is a way for you to say thank you to your customers while also promoting your business.
Your employees can also enjoy the benefits of the promotional products you hand out. When they are working, your employees can use the pens, stress balls, or coffee mugs you gave them. It is a way for you to reward them in helping you reach your business goals.
A lot of studies have been made that prove how effective it is. One study conducted in the U.S. indicated that 8 out of 10 consumers have one to 10 promotional products. A report from PPAI indicated that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is a great way to build brand awareness. It is much easier for your customers to identify your business from the logo imprinted on the products. To give you an illustration, if you hand out a very useable item such as custom embroidered scarves, your customers can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. It was reported on a website that customers who received a promotional product scored 52% higher than a letter only.